The NDD Air program involves importing international publications for sale in Australia. Retailers can offer customers this premium range, often delivered only one week after they are on-sale in the US or UK.

Being quick to market, with premium cover prices, newsagents can share in high margins generated from NDD Air titles. As the cost of airfreight is very high, NDD and the publishers need very high sales efficiency to make imports viable, which is why supply may be restricted.